5 Tips to raise your website's SEO profile

One question my clients regularly ask me is, "how do I get more people to view my website?" Alongside your digital marketing strategy, your site's visibility and Google ranking is super important to make sure that you get organic visitors to your site. So here are 5 suggestions to rise your website's SEO profile:

1. Have great website copy!

If you have quality website content created specifically for your target demographic, then your site traffic will increase and improve your site's authority and relevance. Using target keyword phrases on each page will help readers find your pages, however you need to make sure that your language and writing style reads naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Add a blog or news page to your site  (and make sure to continually update it!)

If your site simply has the pages that you've created, then it won't often be updated. If you add in an area which includes updates, milestones and relevant content within your business' niche, this will boost your website up on search engine rankings. Regularly updated content is viewed as one of the best indicators of a site's relevancy. So make sure your content is fresh and regularly updated!

3. Remember to include metadata

Metadata is an important part of digital resource management, because it serves a variety of important purposes like data description, data browsing, and data transfer. Although search engines don't use the description Meta tag in ranking, it still shows up in search engine results. So, it's important to include a description tag, even if it doesn't affect rankings. Along with good high quality content, clean code, and a good URL structure, it's SEO best practice to include Meta data.

4. Have a link-worthy site

Both links from other websites and those within your own site are important to SEO because there is a direct correlation between quality and quantity of links to your site and how much search traffic your site receives. For small businesses, the more links you have, the more search traffic you’ll receive and therefore you’ll get more potential customers looking at what you have to offer!

5. Use alt tags on your images

Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags solve for this by providing text which is read by the search engines. When search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks. Alt tags are also useful for users viewing a webpage on screen readers or browsers that can't process images.

Does this all sound like it'll take up too much of your time to figure out? Consider outsourcing to a marketing virtual assistant who can write the content for your business using the specific voice that resonates best with your target demographic. Contact Symphony VA for all of your branding, marketing & project management virtual assistant needs.